This social media analytics firm aggregates geo-tagged data to offer companies insight on local user engagement. Based in Australia, Local Measure focuses on local customer intelligence but has offices globally in Sydney, Singapore, Miami, Manila and London. Their digital platform shows what is happening locally in real-time, giving businesses a more comprehensive knowledge of how to engage with audiences "at their physical venues in the digital realm."
The Local Measure dashboard lets brands view a specific place with map coordinates and see all the public social media content generated within the area. Users can filter results further using geo-tags and hashtags among other advanced search functions. This includes only seeing content from influencers with a specified number of followers.
Geotagged Analysis Platforms
This Social Media Analytics Firm Focuses on Location for Insights
Trend Themes
1. Geo-tagged Analytics - The ability to aggregate and analyze location-based data from social media opens up opportunities for hyper-localized marketing strategies and real-time customer engagement.
2. Local Customer Intelligence - By focusing on the specific needs and interests of customers in a particular area, companies can better tailor their products and services to meet local demand, ultimately leading to greater customer loyalty and increased revenue.
3. Real-time Insights - Access to real-time data on local social media content enables businesses to quickly adapt their marketing strategies based on changing trends and customer behavior.
Industry Implications
1. Social Media Marketing - Location-based data and real-time insights provide businesses with a powerful tool to reach customers more effectively through social media channels.
2. Retail - By analyzing social media data and customer behavior in real-time, retailers can optimize their strategies for each physical store location, leading to increased foot traffic and sales.
3. Hospitality - Local customer intelligence is essential for hospitality companies looking to provide a personalized experience to guests, and access to real-time data can help them fine-tune their service offerings to meet the needs of specific demographics or events.