These bracelets from 'Until There's a Cure' are the cornerstone of the organization's awareness and fundraising efforts to help combat the HIV/AIDS pandemic.
Their signature cuff-style bracelet, designed by Isabella Geddes Marquise da Filicaia, features a raised AIDS ribbon on the side and a small plaque inscribed with 'Until There's a Cure' on the inside.
The cuff bracelet comes in three sizes and in several different metals.
Adding a touch of elegance to the fight against AIDS, these beautiful, meaningful bracelets have been spotted on celebrities including Jessica Alba, Mandy Moore and Kevin Bacon.
Jewelry for Social Causes
'Until There's A Cure' AIDS Bracelets
Trend Themes
1. Bracelets for Social Causes - Creating bracelets that support social causes can be a disruptive innovation opportunity for businesses.
2. Awareness and Fundraising Jewelry - Designing jewelry that raises awareness and funds for important causes can drive social change and open up new market opportunities.
3. Celebrity-endorsed Jewelry - Leveraging celebrity endorsements to promote jewelry that supports social causes can generate widespread attention and increase sales.
Industry Implications
1. Jewelry - The jewelry industry has an opportunity to create innovative designs that contribute to social causes, combining fashion with purpose.
2. Non-profit Organizations - Non-profits can explore collaborations with jewelry designers to raise awareness and funding for their cause through unique and fashionable accessories.
3. Celebrity Endorsements - Businesses can harness the power of celebrity endorsements to promote and sell jewelry that supports important social causes.