Audio accessories brand Skullcandy and snowboard retail brand Burton collaborated on a limited collection of wireless headphones and earbuds. The limited-edition collection includes Skullcandy Crusher Evo wireless headphones, Push Active wireless earbuds, and Mod wireless earbuds. Skullcandy’s director of global brand partnership spoke about the launch, saying: "With similar backgrounds and philosophies, this collaboration with Burton has been a long time coming."
Each item has its own special features with the Crusher Evo boasting a personal sound feature that can be used in the Skullcandy app and the Push Active containing Skull-iQ smart feature technology. As for the Mod, it has a Bluetooth multipoint feature.
The collection consists of an asymmetrical design with a peach, pink, and purple cheetah print on one side and olive green on the other. The design is inspired by Burton's Rewind and Name Dropper board graphics. Additionally, there will only be 4,000 units made for each item. The collection is currently available and the prices range from $69.99 to $209.99.
Snowboard-Inspired Wireless Headphones
Skullcandy and Burton Launch Limited Headphones and Earbuds
Trend Themes
1. Limited-edition Collaborations - There is a trend towards creating limited-edition collaborations between brands with similar backgrounds and philosophies that can lead to new product developments and expand customer reach.
2. Personalized Sound Features - As technology progresses, consumers are looking for more personalized experiences in their audio accessories, creating an opportunity for companies to offer features such as personal sound profiles.
3. Smart Feature Technology - Wireless earbuds with smart feature technology that can control music playback, provide voice assistance, and connect to multiple devices at once, are becoming increasingly popular among consumers, creating an opportunity for companies to develop similar products.
Industry Implications
1. Audio Accessories - The audio accessory industry can continue to grow by developing personalized audio features found in music apps and partnering with retailers of similar backgrounds to create limited-edition products.
2. Snowboarding Retail - Collaborating with audio accessory brands to create limited-edition product lines can help snowboarding retailers like Burton offer a wider range of products and appeal to a broader audience.
3. Consumer Electronics - The consumer electronics industry can focus on creating wireless earbuds with advanced smart features that provide a more personalized and convenient audio experience for customers.