At first, the models starring in the Snickers 2014 ad campaign simply look as though they were placed upside down to show how out of sorts they will when hungry. It does read, "You're not you when you're hungry," after all. Doing so, the Snickers 2014 ad campaign also appears to literally turn a frown upside down. That is, until a person realizes that the smile itself has been flipped for a more surreal effect.
Conceived and executed by FHV BBDO, an ad agency based in Amsterdam, the Netherlands, the Snickers 2014 ad campaign was art directed John De Vries with creative direction by Mark Muller and Martin Cornelissen. The quirky portraits, which fit the fun brand perfectly, were shot in studio by photographer Oli Kellett.
Upside Down Smile Ads
The Snickers 2014 Campaign Shows People a Consequence of Hunger
Trend Themes
1. Surreal Advertising - Opportunity for ad agencies to explore unconventional advertising styles that use surreal effects.
2. Interactive Advertising - Opportunity to create ads that engage with viewers by incorporating elements like flipped images that require a second look.
3. Humorous Advertising - Opportunity to create ads that use humor to capture the attention of audiences and effectively promote brand messaging.
Industry Implications
1. Advertising - The advertising industry can leverage surreal and interactive ad concepts to innovate and create effective campaigns for their clients.
2. Photography - Photographers can explore unconventional angles, styles, and techniques to create unique and captivating images that stand out in the industry.
3. Food and Snack Brands - Food and snack brands can leverage humor and surrealism in their ad campaigns to emphasize their products' role in satisfying cravings and elevating moods.