In Fall 2019, Converse Tokyo, Ceramic Japan, and .blnk joined forces to launch a special sneaker-shaped vase. The product took the shape of the silhouette of the classic All Start HIs, proving that the popularity of the footwear has exceeded the constraints of the footwear category. Initially released for a limited time, the collaborators make the flower vase available to consumers online for ¥9,000 JPY (which is approximately $85 USD) in 2020. Perhaps. this reflects a popular demand for the product.
The sneaker-shaped vase has a minimalist aesthetic as it is offered in an all-white palette. The home decor item is crafted by Ceramic Japan who "is known for its long history of ceramic and pottery production."
The dimensions of the ALL STAR / HI Flower Vase are 30.5 cm by 14.5 cm.
Collaborative Sneaker-Shaped Vases
The Converse Tokyo x Ceramic Japan x .blnk Retails for $85 USD
Trend Themes
1. Sneaker-inspired Home Decor - The popularity of sneakers has extended beyond footwear, presenting an opportunity to create sneaker-themed home decor products.
2. Collaborations in Product Design - Collaborations between brands and manufacturers can result in unique and popular products, offering opportunities for disruptive innovation.
3. Minimalist Aesthetic in Home Decor - The popularity of minimalist design aesthetics in home decor can be applied to unique product forms, creating opportunities for innovation.
Industry Implications
1. Home Decor - The home decor industry has an opportunity to expand their offerings by creating unique and trendy products that appeal to sneaker enthusiasts.
2. Footwear - The footwear industry could explore offering complementary home decor products as a way to extend their brand identity and strengthen customer loyalty.
3. Product Design - Product design companies can explore collaborations and applying popular aesthetics to unique forms to create disruptive innovations in the home decor industry.