Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written and clever copy to make their statement.
My favorite captions are, "Don’t secondhand smoke the messenger," " Till secondhand smoke do us part," and "Curiosity secondhand smoked the cat."
The ads were created by advertising agency Sukle Advertising & Design, Denver, USA with creative direction by Mike Sukle, Andy Dutlinger and Jeff Euteneuer. The sensational copy was written by Jim Glynn and Zac Spector.
Morbid Vow Billboards
Great Copy Makes Great Statement in Anti-Smoking Ads
Trend Themes
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Clever Copy in Advertising — Opportunity for brands to rely on well-written and clever copy instead of relying on elaborate visuals or celebrity endorsements.
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Messaging with Impact — Utilizing impactful messaging in advertisements to create a strong statement and capture attention.
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Anti-smoking Advocacy — Increasing awareness and promoting anti-smoking campaigns through creative advertisements.
Industry Implications
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Advertising — Opportunity for advertising agencies to explore innovative ways to create impactful ads through clever copywriting.
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Healthcare — Opportunity for healthcare organizations and departments to use creative advertising to raise awareness about the dangers of second hand smoke.
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Design — Opportunity for designers to contribute to effective anti-smoking campaigns by developing visually appealing and attention-grabbing ads.