SkipTheDishes, Canada's largest food delivery network, has teamed up with celebrity creator Christina Najjar, aka Tinx, to celebrate the launch of Chipotle on its platform in Ontario and British Columbia. As part of the launch, the exclusive Tinx Bowl, inspired by Tinx's signature Chipotle order, will be available for a limited time from April 28th to April 30th. Additionally, customers can enjoy a $0 delivery fee on all Chipotle orders over $25 from April 27th to May 10th.
The Tinx Bowl, available for the first time in Canada, features a combination of chicken, extra fajita veggies, fresh tomato salsa, tomatillo-red chili salsa, roasted chili-corn salsa, romaine lettuce, and a side of guacamole. Chipotle Canada's Managing Director, Anat Davidzon, views the Tinx Bowl as a perfect introduction to the brand for Canadians not yet familiar with its fresh ingredients.
Influencer QSR Launches
SkipTheDishes and Creator Tinx Celebrate Chipotle in BC
Trend Themes
1. Online Influencer Marketing - The successful collaboration with Tinx suggests that other quick-service restaurants can benefit from partnering with popular online influencers.
2. Limited-time Menu Offerings - The introduction of the exclusive Tinx Bowl highlights the potential for quick-service restaurants to leverage limited time menu offerings to generate excitement and drive sales.
3. Delivery Discounts - Providing a discount on delivery fees for a limited time can increase customer interest and drive sales for both quick-service restaurants and food delivery platforms.
Industry Implications
1. Quick-service Restaurants - Collaborating with popular online influencers can help quick-service restaurants increase brand awareness, attract new customers and drive sales.
2. Food Delivery Platforms - Offering exclusive menu items and limited-time discounts can help food delivery platforms like SkipTheDishes attract new customers and drive sales.
3. Social Media Marketing - As brands increasingly rely on social media to connect with consumers, collaborations with popular online influencers can create powerful marketing opportunities for both quick-service restaurants and food delivery platforms.