In honor of Earth Day, Coors Seltzer is calling on Canadians to skip the shower on Earth Day. Since many of us are working from home, Coors Seltzer is giving participants an excuse to turn their camera off during conference calls while they "volunteer." By skipping a five-minute shower, Canadians can save an average of 100 liters of water.
"Our current reality has made it difficult to get out and volunteer, and we know Canadians are exhausted from the pressures of this camera-ready world," says Ava Gladman, Brand Manager, Coors Seltzer. "As the brand who is on a mission to make giving back refreshingly easy, let’s take this pledge for the waters and enjoy peak comfort while doing it."
For those interested in this "volunteering," take the Earth Day pledge via @CoorsLightCanada’s Instagram. Share one of the Coors Seltzer volunteer pledge posts on your story tagging @CoorsLightCanada and using #CoorsSeltzerVolunteer and you’ll also get a Coors Seltzer gift to cheers with for your hard work.
Seltzer Earth Day Initiatives
Coors Seltzer is Calling on You to Skip the Shower on Earth Day
Trend Themes
1. Water Conservation - The initiative calls for participants to skip a five-minute shower and save an average of 100 liters of water, suggesting a trend toward water conservation.
2. Remote Volunteering - Coors Seltzer's initiative encourages individuals to volunteer from the comfort of their own homes, suggesting a trend toward remote volunteering opportunities.
3. Branded Sustainability - Coors Seltzer's Earth Day initiative serves as an example of branded sustainability efforts, indicating a trend toward companies incorporating environmentalism into their brand messaging and initiatives.
Industry Implications
1. Alcohol - Coors Seltzer's Earth Day initiative shows how companies in the alcohol industry are incorporating sustainability into their brand messaging and marketing efforts.
2. Consumer Goods - Consumer goods companies could incorporate similar sustainability initiatives into their brand messaging and marketing to align with consumer values surrounding environmentalism and conservation.
3. Nonprofit - Nonprofit organizations could embrace the trend of remote volunteering opportunities to engage and mobilize volunteers who may not have access to in-person opportunities.