Love Magazine debuted a few days ago with the cherubic (and naked) Beth Ditto on the front cover.
The edgy glossy promises a full gamut of fashion, style and indulgent off-the-hook photography; editor-in-chief Katie Grand has also pledged a ban on size-zero models and a shift away from hyper-airbrushed images. We’ll have to wait and see about that.
Meanwhile, the "Damsel in Distress" photos depict a scantily-clad, disheveled and soot-covered Missy Rayder who is wearing a blood red little number with impeccably clean matching designer shoes. The scene shows Missy being rescued from what one assumes is a fire by a buff male model. The second image shows another piece in the magazine featuring model Erin Wasson.
Damsel in Distress Fashion
‘Hero Saves the Day' in Love Magazine's Debut Issue
Trend Themes
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Size-zero Model Ban — Disruptive innovation opportunity: Creating a fashion industry that embraces diversity and promotes body positivity.
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Shift From Airbrushed Images — Disruptive innovation opportunity: Developing technologies and techniques to showcase authentic beauty and challenge unrealistic beauty standards.
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Edgy Glossy Fashion — Disruptive innovation opportunity: Creating a unique and rebellious fashion publication that pushes boundaries and appeals to a niche audience.
Industry Implications
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Fashion Publishing — Disruptive innovation opportunity: Expanding the market with new fashion magazines that promote inclusivity and showcase diverse models.
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Fashion Photography — Disruptive innovation opportunity: Exploring alternative photography styles and techniques that celebrate imperfections and highlight individuality in fashion.
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Fashion Retail — Disruptive innovation opportunity: Offering clothing lines that cater to a wide range of body shapes and sizes to create an inclusive shopping experience.