The SIXR ‘For Tomorrow’ hoodie has been developed as an alternative to fast fashion garments that incentivizes consumers to recycle the garment after use rather than simply throwing it away.
Created by SIXR and George Brown Collection, the hoodie features a simple design that has a QR code on the inside for easy scanning when the garment is no longer wanted or functional. This will provide consumers with information on how to ship it back to the company, which will in turn result in money that can be applied towards a new garment.
The SIXR ‘For Tomorrow’ hoodie identifies how a closed loop fashion economy could be created and can be scaled by having brands incorporate QR codes into their products for recycling at end of life.
Incentivized Recycling Hoodies
The SIXR ‘For Tomorrow’ Hoodie Rewards Consumers for Recycling
Trend Themes
1. Closed Loop Fashion Economy - The SIXR ‘For Tomorrow’ hoodie identifies how a closed loop fashion economy could be created and can be scaled by having brands incorporate QR codes into their products for recycling at end of life.
2. Incentivized Recycling - The SIXR ‘For Tomorrow’ hoodie incentivizes consumers to recycle by providing them with money that can be applied towards a new garment.
3. QR Code Integration - The SIXR ‘For Tomorrow’ hoodie features a QR code on the inside that allows easy scanning for shipping the garment back to the company.
Industry Implications
1. Fashion - The closed loop fashion economy concept presented by the SIXR ‘For Tomorrow’ hoodie has disruptive innovation opportunities for the fashion industry.
2. Sustainability - Incentivized recycling, as showcased by the SIXR ‘For Tomorrow’ hoodie, presents disruptive innovation opportunities in the sustainability sector.
3. Technology - The integration of QR codes, as seen in the SIXR ‘For Tomorrow’ hoodie, offers disruptive innovation opportunities for the technology industry.