Lexus created a six-part podcast series with acclaimed author, Malcolm Gladwell, which is now available to all. The six-part podcast series is named 'Go and See,' and it is about Malcolm Gladwell visiting the Lexus headquarters located in Japan. At the automotive headquarters, Gladwell visits a secret racetrack and interacts with the company's executives and engineers as they go about their roles.
The podcast is viable on Spotify, Apple Podcasts, Google Podcast, and Pandora. The first part of the series was released to the public on March 5th, and the other episodes will be released weekly.
Creating this type of branded content could interest listeners as it features one of the most prominent intellectual figures.
Branded Automotive Podcasts
Lexus Created a Six-Part Podcast Series with Malcolm Gladwell
Trend Themes
1. Branded Content Podcasts - Creating branded podcast series with influential figures can engage listeners and promote brand visibility.
2. Cross-industry Collaborations - Partnering with well-known authors or celebrities from outside the automotive industry can generate interest and reach new audiences.
3. Experiential Marketing - Providing behind-the-scenes access and interactive experiences through podcasts can enhance brand authenticity and customer engagement.
Industry Implications
1. Automotive - Automotive companies can leverage branded podcasts to showcase their brand values, innovations, and connect with customers on a deeper level.
2. Publishing - Book publishers and authors can collaborate with brands in the automotive industry to create unique storytelling experiences and extend their reach.
3. Digital Audio Platforms - Platforms like Spotify, Apple Podcasts, Google Podcasts, and Pandora can benefit from partnerships with brands to offer exclusive, high-quality content to their users.