Brice Martin-Graser is a French illustrator that has embarked on a project entitled 'The 100 Day Project' where he redesigns sitcom characters into pixelated renditions. Though the illustrations completely deconstruct the shape and detail of the characters, they are still unmistakably familiar to the viewer. This is due to Graser's clever use of color that triggers the mind to remember identify the character correctly.
The drawings showcase many characters from series including The Simpsons, Power Rangers and SpongeBob reinterpreted as slender rectangular shapes that utilize blocks of color to make up the bodies and garments the characters are famous for adorning. For example, Marge Simpson's pixelated character still maintains her wild blue hair, green dress and yellow skin.
Graser's designs speak to the power of color to establish long-lasting connections in marketing, pop culture and branding.
Pixelated Sitcom Characters
Brice Martin-Graser Redesigns TV Characters As 8-Bit Caricatures
Trend Themes
1. Pixelated Characters - The trend of redesigning familiar characters in 8-bit caricatures presents an opportunity to explore nostalgia marketing.
2. Color Branding - The use of color to establish long-lasting connections in marketing and pop culture can be explored in disruptive ways.
3. Deconstructed Design - The trend of deconstructing and simplifying designs, while still maintaining familiarity, can be applied in innovation opportunities.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the trend of redesigning familiar characters in 8-bit caricatures to create new branding and merchandise opportunities.
2. Marketing - The marketing industry can explore the power of color to establish long-lasting connections in innovative branding campaigns.
3. Fashion - The fashion industry could look to deconstructed and simplified designs of retro characters and integrate them into unique clothing design.