Branding has a convey a lot without overwhelming the consumer and in the case of the Sirrako Greek Yogurt concept, the balance is struck quite well. The design of everything from the logo to the packaging is simple and clean while providing a sense of how friendly and fresh the product is.
Considering that Sirrako Greek Yogurt "is a family company based in Greece with daily products and traditional recipes passed down from parents to children," writes the designer, this approach is important. Conceived by George Chalkidis of iframe communication design, the logo of the Sirrako Greek Yogurt concept is inspired by the rich and creamy texture of the product itself. All together, it's a strong identity that focuses on core values.
Generational Greek Yogurt
Sirrako Greek Yogurt is a Concept Branding Design for a Family Business
Trend Themes
1. Minimalist Branding - Disruptive innovation opportunity: Streamlining brand identity to convey simplicity and freshness.
2. Family-owned Businesses - Disruptive innovation opportunity: Leveraging traditional recipes and generational knowledge for unique products.
3. Cultural Authenticity - Disruptive innovation opportunity: Highlighting the origin and cultural heritage of a product to appeal to consumers seeking authentic experiences.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Exploring new packaging designs and branding strategies to differentiate products in a competitive market.
2. Design and Communication - Disruptive innovation opportunity: Creating visually appealing and meaningful brand identities that resonate with the target audience.
3. Culinary Tourism - Disruptive innovation opportunity: Integrating local food traditions and recipes to attract tourists seeking unique culinary experiences.