Arizona Wilderness Brewing Co. has launched a pale ale named 'This Beer Saves Water,' which earned its name through the company's use of barley from 'Sinagua Malt.' Sinagua Malt offers a barley crop that can be grown year-round which means less water needs to be diverted from natural supplies during low streamflow periods. Whereas typical farmers have different summer and winter crops, Sinagua Malt partners with local farmers to offer them a profitable, sustainable crop. Since Sinagua Malt's widespread popularity in 2019, the company has saved nearly 425 million gallons of water.
This Beer Saves Water is also made with Sabro and Zappa hops, which are both water-efficient and drought-resistant crops on their own. It is estimated that each can of This Beer Saves Water offsets more than 50 gallons of water for Arizona, making it one of the most sustainable beers available in the United States.
Water-Conserving Beers
Sinagua Malt Has Saved 425 Million Gallons of Water with Its Efficient Crop
Trend Themes
1. Water-conserving Agriculture - Opportunities for agro-based companies to innovate by developing crops and practices that sustainably conserve water and limit wastage.
2. Sustainable Brewing - Opportunities for breweries to innovate by partnering with water-conserving farms like Sinagua Malt to produce beers that save water throughout their production process.
3. Drought-resistant Crops - Opportunities for farms to innovate by developing crops that resist water shortage during droughts and limit their dependence on natural supplies of water.
Industry Implications
1. Agriculture - Agriculture businesses can innovate by developing crops and practices that help conserve water and prevent wastage.
2. Brewing - Brewing companies can partner with water-conserving farms and produce sustainable beers that help save water throughout the beer production process.
3. Food and Beverage - Food and Beverage companies can innovate by adopting sustainable practices and sourcing crops from farms that help conserve water and promote sustainability.