Compostable Cleansing Wipes

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Simple's Cleansing Facial Wipes are Made with Plant Fibers & Pulp

Simple is now introducing Compostable Cleansing Wipes as a clean and eco-friendly way for consumers to support their skin and the earth at the same time. The facial wipes are free from artificial colors, perfumes, harsh chemicals, parabens and other undesirable or irritating ingredients—and are gentle on skin, yet tough enough to handle the removal of waterproof mascara.

The wipes are made with soft, renewable plant fibers and sustainable wood pulp and boast the ability to break down in just 42 days in the compost. As such, the wipes include clear branding that instructs consumers not to flush them.

The cleansing wipes have the potential to be an easy, eco-friendly addition to a daily routine, whether it involves refreshing the face after a sweaty workout or wiping away makeup at the end of the day.
Trend Themes
1. Compostable Cleansing Wipes - Compostable cleansing wipes offer an eco-friendly alternative for skincare routines.
2. Plant Fiber Skincare - Skincare products made from renewable plant fibers present a sustainable option for consumers.
3. Eco-friendly Personal Care - The demand for eco-friendly personal care products is growing, creating opportunities for innovative brands to capitalize on this trend.
Industry Implications
1. Skincare - The skincare industry can explore the use of compostable materials and sustainable ingredients to meet the demand for eco-friendly products.
2. Consumer Goods - Consumer goods companies can incorporate compostable and sustainable materials, such as plant fibers, into their product offerings to attract environmentally conscious consumers.
3. Beauty - The beauty industry can develop innovative solutions for eco-friendly cleansing and makeup removal, such as compostable wipes, to cater to the increasing demand for sustainable beauty products.

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