Jems—the Canadian brand that seeks to destigmatize conversations about safe sex—has launched a series of silicone condom cases. This is an upgrade from the brand's previous case which was tin. These small accessories promise to keep your condoms safe from puncturing—which they are prone to if they are loose in a purse or in your pocket. Both silicone condom cases are designed to fit any standard condom foil package.
Launched on November 14th, Jems boasts a pink square case with a green zipper and a light green round case. Both products are offered in bundles with the brand's non-toxic, gender-inclusive condoms—the Jems’ Silicone Round Case + 12-Pack Bundle and the Jems’ Square Silicone Case + 3-Pack Bundle. Individuals may opt-in to buy the round case only.
Silicone Condom Cases
Jems Launched a New Case to Keep Condoms Safe in Your Pocket or Bag
Trend Themes
1. Condom Case Upgrade - Opportunity for companies to innovate condom storage solutions and accessories
2. Gender-inclusive Condoms - Potential for increased availability and marketing of non-toxic and gender-inclusive condoms
3. Safe Sex Promotion - Growing space for brands to promote safe sex conversations and products to reduce stigmas
Industry Implications
1. Sexual Health - Brands in the sexual health industry can innovate in alternative condom accessories and storage solutions
2. Retail - Retailers could offer more non-toxic and gender-inclusive condoms products to meet rising demands and support the cause
3. Marketing - Marketing firms could support sex-positive brands that seek to destigmatize conversations about safe sex