The Birthday Cake Shower Jelly by Glaze-ish is sure to capture the attention of consumers. The product is offered in whimsical, pink packaging with a colorful sprinkle pattern on the label. Of course, the branding of this package works in tandem with the theme of this product—Birthday Cake.
Glaze-ish claims that it takes "one whiff of this Shower Jelly, and you'll fall in love." The scent, as well as the texture of the product effortlessly connect to the branding aesthetic, The formula features "lots of buttery, creamy, and vanilla notes topped with sweet rainbow sprinkles."
The Birthday Cake Shower Jelly, like all Glaze-ish products, is handmade. The offering is one of three dessert-inspired Shower Jellies, the other two being Strawberry Cake and Peach Cobbler.
Dessert-Inspired Shower Jellies
Glazeish Embraces Whimsical Packaging with Its Birthday Cake Jelly
Trend Themes
1. Whimsical Packaging - Opportunities exist to create fun and playful designs that complement themed products and appeal to consumers' sense of humor.
2. Handmade Bath and Body Products - Small-batch, handcrafted products offer differentiation and customization opportunities for brands.
3. Dessert-inspired Scents - Opportunities exist to create bath and body products inspired by popular desserts to create sensory experiences that appeal to consumers.
Industry Implications
1. Bath and Body - Brands can leverage customizable and artisanal offerings to stand out in a saturated market and offer a unique product experience to consumers.
2. Food and Beverage - There are opportunities for food and beverage brands to partner with bath and body companies to create product collaborations that leverage recognizable and beloved flavors from their offerings.
3. Packaging - Packaging companies can create opportunities to work with brands to design memorable packaging that complements product offerings and sets them apart on store shelves.