Shower jellies have carved their way into the personal care category, delighting consumers with their texture and jiggly feel. Lush offers a few shower jellies as part of its range and the brand makes them with "a seriously softening seaweed gel base."
For Halloween, Lush has launched a spooky-themed shower jelly that smells like cherry amaretto jam. Shaped like a tarantula, the offering will cleanse and hydrate the skin while keeping one in a festive mood. The vegan and self-preserving formula contains activated charcoal, carrageenan extract, and davana oil.
Lush adds a playful experiential dimension to this product, as well. When users hold the tarantula-shaped shower jellies under light, they will see rainbow glitter "sparkling through its dark limbs."
Tarantula-Inspired Shower Jellies
Lush's Tarantula Shower Jelly is Eerily Soft and Fragrant
Trend Themes
1. Shower Jellies - The trend of shower jellies with unique shapes and fragrances is growing, creating an opportunity for personal care brands to offer playful and experiential products.
2. Spooky-themed Products - The trend of offering Halloween-themed products can provide a disruptive innovation opportunity for brands to create seasonal products that capture consumers’ attention and enthusiasm.
3. Activated Charcoal - The trend of incorporating activated charcoal as a skincare ingredient can provide a disruptive innovation opportunity for personal care brands to offer customers products that offer detoxification benefits.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the trend of shower jellies with unique shapes and fragrances to introduce playful and experiential products that capture customers’ attention.
2. Seasonal Products - The trend of offering Halloween-themed products can provide a disruptive innovation opportunity for brands in the seasonal products industry to offer limited-time products that cater to consumers’ enthusiasm for holidays.
3. Skin Care - The trend of incorporating activated charcoal into skincare products can provide a disruptive innovation opportunity for companies in the skin care industry to offer customers products that promise detoxification and cleansing benefits.