PETA has decided to alienate their target market, humans. Their latest ad features slaughtered humans in order to draw out their feelings about humans slaughtering animals.
Implications - It may be a bit of a stretch for PETA to equate the slaughtering of animals for consumption to the butchering of human beings, but it definitely gets their message across. Many people my find this ad disturbing as the sight of a bloodied and mangled human body sends a cold tingle down their spines. For some, it may be the image that makes them realize the pain they cause animals; for others, it may just appear like an uncalled for and offensive comparison. Can PETA get any more controversial?
Shockvertising
PETA Slaughters Humans
Trend Themes
1. Controversial Advertising - PETA's latest ad campaign featuring slaughtered humans highlights the effectiveness of controversial advertising.
2. Shock Value Marketing - Using shock value in marketing campaigns could attract attention and make a lasting impression on potential customers.
3. Cause-related Marketing - Creating marketing campaigns that raise awareness about a cause may lead to increased engagement from consumers.
Industry Implications
1. Marketing - The marketing industry could benefit from experimenting with controversial and cause-related advertising to attract attention and distinguish themselves in the marketplace.
2. Animal Welfare - Animal welfare organizations can create unique marketing campaigns to grab attention and educate consumers about the mistreatment of animals.
3. Humanitarian Organizations - Humanitarian organizations can leverage controversial marketing messages to raise awareness about important issues and engage potential donors.