The Sheike Autumn 2014 advertisements display a series of abandoned warehouse backdrops. Models Alys Hale and Samie Robinson stood in front of the barren scenes, allowing the pale white and grey walls to offset the brand's current collection.
Stylist Michael Azzollini put together an assortment of striking, stand alone ensembles. Showcased in photographer Justin Ridler's images are patterned dresses, velvet frocks and flowing, floor-length gowns.
Given the couture nature of these pieces, this set speaks to sophisticated, formal looks. Fans of Sheike can thus call upon this line when dressing for upscale affairs, making it a go-to label. With lace additions and bustiers, it will also be relevant to several seasons, not only Autumn 2014.
Wondrous Warehouse Campaigns
The Sheike Autumn Advertisements Include Empty Spaces and Garages
Trend Themes
1. Abandoned Warehouse Backdrops - A trend in fashion advertising is the use of abandoned warehouse backdrops to create a unique and edgy aesthetic for brands.
2. Sophisticated Formal Looks - There is a growing trend for sophisticated and formal looks in fashion, which presents opportunities for brands to cater to upscale affairs.
3. Versatile Seasonal Pieces - The trend of versatile seasonal pieces in fashion allows brands to create collections that can be worn across multiple seasons, extending their relevance and marketability.
Industry Implications
1. Fashion Advertising - The use of abandoned warehouse backdrops in fashion advertising presents disruptive innovation opportunities for creative agencies and photographers.
2. Luxury Fashion - The demand for sophisticated formal looks presents disruptive innovation opportunities for luxury fashion brands to create high-end collections and cater to upscale affairs.
3. Women's Fashion - The trend of versatile seasonal pieces in women's fashion allows for disruptive innovation opportunities for brands to create collections that can be worn across different seasons and appeal to a wider market.