In honor of World Ocean's day and the upcoming Shark Week, renowned skincare company Lush has launched a Shark Attack Campaign to raise awareness about ocean conservation. The campaign will donate 100 percent of sale from Lush's 'Shark Fin Soap' to the Rob Stewart Sharkwater Foundation and 100 percent of fan-favorite 'Charity Pot' body lotion to groups fighting for environmental justice, animal protection and human rights.
The initiative highlights the fact that 100 million sharks are killed by humans every year and used in cosmetics, supplements, and food without consumers knowing. In addition, sharks are essential to keeping coral alive and thriving as they are a keystone species. The Shark Attack Campaign asks individuals to pledge to protect sharks by banning products containing the marine animal from your home.
Branded Ocean Conservation Campaigns
Lush Launched a Shark Attack Campaign for Ocean Conservation
Trend Themes
1. Ocean Conservation Awareness - Branded ocean conservation campaigns like Lush's Shark Attack Campaign are raising awareness about the importance of protecting marine ecosystems.
2. Ethical Consumerism - The trend of consumers supporting companies that donate proceeds to environmental causes is creating opportunities for businesses to develop products or campaigns that align with these values.
3. Banning Harmful Ingredients - Consumers pledging to ban products containing harmful ingredients like shark-derived components present an innovation opportunity for the cosmetics and supplements industries.
Industry Implications
1. Skincare - The skincare industry can leverage ocean conservation campaigns to develop sustainable and cruelty-free products that align with consumers' growing concerns about environmental stewardship.
2. Environmental Ngos - Non-governmental organizations dedicated to environmental causes have the opportunity to collaborate with companies and leverage branded campaigns to amplify their impact and raise funds for conservation efforts.
3. Food and Beverage - In the food and beverage industry, there is an opportunity to innovate by developing alternative ingredients and raising awareness about sustainable sourcing to reduce the demand for shark-derived products.