Ollie is a start-up that makes shared luxury attainable for those seeking living arrangements that are both aesthetically pleasing and budget-friendly. The business prides itself on offering living and co-working spaces that feature premium amenities at an attainable rate and even connects residents with likeminded individuals with similar goals and interests.
Described as an "all-inclusive living experience," the renters community is geared towards Millennials who desire convenience and luxury without breaking the bank. "Ollie revolutionizes the living experience for urban renters with professionally designed, fully-furnished studios and shared suites, lifestyle-relevant services, extraordinary amenity spaces and unique community engagement opportunities."
Modeled after most urban condo developments -- built near urban landmarks, shopping destinations and offices -- this rental community makes premium amenities available to the masses at a rate that is reasonable. The company does so by letting residents split costs for amenities rather than having them pay top dollar to gain access to these services.
Shared Luxury Lodgings
Ollie Lets Groups Split the Costs of Spaces and Amenities
Trend Themes
1. Shared Luxury - Disruptive innovation opportunity: Develop a platform that allows individuals to share high-end luxury products and experiences, such as cars, yachts, and vacations, at a more affordable cost.
2. Co-living Spaces - Disruptive innovation opportunity: Create a co-living platform that connects individuals with similar interests and goals, offering shared spaces and amenities for a more affordable and community-oriented living experience.
3. Shared Economy - Disruptive innovation opportunity: Build a marketplace that enables people to share resources and split costs, ranging from luxury goods and services to everyday essentials, fostering a more sustainable and cost-effective lifestyle.
Industry Implications
1. Real Estate - Disruptive innovation opportunity: Introduce a platform that disrupts the traditional real estate market by offering affordable and flexible living options, leveraging shared spaces and amenities.
2. Hospitality - Disruptive innovation opportunity: Establish a new category of luxury hospitality that focuses on shared accommodations and co-working spaces, catering to the needs of budget-conscious travelers and remote workers.
3. Membership Services - Disruptive innovation opportunity: Develop a membership-based platform that provides access to a wide range of premium amenities and services, allowing members to share the costs and enjoy luxurious experiences at a fraction of the price.