Embroidery is entering a new level of creativity as the work of artist Severija Incirauskaite Kriauneviciene shows. First it was David Catà and his project dubbed A Flor de Piel, which involved reproducing images of his loved ones on his hands with thread and needle. Now it involves cross-stitching images of flowers and cigarettes on old, discarded metal objects.
Hailing from Lithuania, Severija Incirauskaite Kriauneviciene questions "the traditional hierarchy of art, between what is usually called ‘high art’ and less valuable art" by using such mundane items in place of more common canvases, as written on her website. Dr. Jurgita Ludavičienė also notes, "Employing irony, Severija conceptually neutralizes the harmfulness of kitsch’s sweetness and sentimentality."
Embroidered Metal Objects
Artist Severija Incirauskaite Kriauneviciene Questions Hierarchy of Art
Trend Themes
1. Creative Embroidery - The rise of creative embroidery is leading to innovative projects that explore new materials and unconventional canvases.
2. Reimagining Art Hierarchy - Artists are challenging the traditional hierarchy of art by using unorthodox canvases and questioning what constitutes 'valuable' art.
3. Upcycling Objects with Embroidery - Using embroidery to upcycle old and discarded objects is becoming a popular trend in the art world as artists find new ways to create and repurpose.
Industry Implications
1. Art - The art industry can take inspiration from artists like Severija Incirauskaite Kriauneviciene and explore new ways to challenge and innovate artistic expression.
2. Crafts - The rise of creative embroidery presents a new opportunity for the crafts industry to incorporate unconventional materials and techniques into their repertoire.
3. Sustainability - Using embroidery to upcycle old objects can align with the sustainability movement and provide a unique opportunity for businesses to create and sell eco-friendly products.