Seven Rays, a UK-based menswear brand that claims DJ and producer Andrew Armstrong as its creative director, recently released a collaborative series with Joe Petagno.
With the artist known for his heavy metal style that consistently makes use of cynical satanic motifs, the resulting apparel is well-suited to consumers looking to make a grungy statement. Considering that Joe Petagno is famous for his work with KISS, Motorhead and many other bands, his original art adds substantial value to Seven Rays' collection.
In addition, the tees, crewnecks and sweats are all customizable, meaning that one can imbue their name, hometown, or any word for that manner, onto the material in a unique font. In order to promote the apparel and the original art that's featured on them, Seven Rays employed Eduardo Fitch to lens an editorial.
Customizabale Heavy Metal Shirts
Seven Rays' New Apparel Series Features Artwork from Joe Petagno
Trend Themes
1. Customizable Apparel - Opportunity for businesses to offer customizable clothing items that allow consumers to personalize their style.
2. Collaborative Series - Potential for brands to collaborate with renowned artists to create unique and exclusive collections, attracting consumers who appreciate artistic collaborations.
3. Grungy Statement - Demand for edgy and rebellious fashion styles that allow individuals to express personal taste and make a bold statement.
Industry Implications
1. Menswear - Menswear brands can seize the opportunity to create and market customizable apparel that appeals to consumers looking for unique and personalized fashion.
2. Graphic Design - Collaborations between graphic designers and fashion brands can lead to innovative and eye-catching apparel designs that resonate with a niche audience.
3. Photography - Photographers specializing in fashion editorials can partner with apparel brands to create visually captivating campaigns that showcase the uniqueness of their collections.