Jon Gibson of Los Angeles' iam8bit art gallery has created an exhibit of sequel posters that never saw the light of day.
Hollywood has become the land of sequels. It's simply more profitable for studios to bank off of their previous successes than to test-drive an original idea. As such, we, as viewers, are subject to some pretty terrible movies that tend to recycle the same plot. But there are a few classics that even Hollywood hasn't attempted to ruin -- at least, not yet. These include Barbarella, Blade Runner, 1984 and Labyrinth.
Gibson explains, "Applied to anything in life, "What If?" is a powerful, festering question." His series applies the "what if" to some of your favorite characters and story lines.
Hollywood Sequel Posters
Jon Gibson's Sequel Posters Will Leave You Wondering
Trend Themes
1. Unmade Sequel Posters - The popularity of unmade sequel posters hints at the desire for continued storytelling.
2. Nostalgia Art Exhibits - There is an interest in exhibits that evoke nostalgia and the desire for unfulfilled storylines.
3. Original Storytelling - The desire for original ideas in movies has given rise to new and innovative storylines.
Industry Implications
1. Entertainment - The entertainment industry could explore unmade sequel posters by creating spinoff content.
2. Art - The art industry could sell nostalgia art exhibits from iconic movie franchises.
3. Advertising - Advertising agencies can leverage the interest in original storytelling by creating ad campaigns with innovative storylines.