In the wake of the current climate crisis, an Australian carbon neutral delivery service, Sendle, released climate awareness stickers to encourage the Australia Post to commit to carbon neutrality. The stickers depict various wildlife animals including a fish, kangaroo, koala, and tropical birds wearing gas masks amid images of the animals' deteriorating habitats.
Although the Australia Post has announced intentions of introducing carbon neutral delivery parcels, the launch date is unclear and the call-to-action by Sendle underscores the responsibility Australia Post has to act swiftly and with urgency.
Sendle also announced the company will begin efforts to offset Australia Post's carbon footprint beginning September 20, 2019, and will offset an additional parcel delivery each time a user orders, downloads, or shares the stickers via social media.
Eco-Friendly Parcel Delivery Campaigns
Sendle Released Limited-Edition Climate Awareness Stickers
Trend Themes
1. Climate Awareness Stickers - Disruptive innovation opportunity: Create customizable climate awareness stickers for businesses to raise awareness about their sustainability efforts.
2. Carbon Neutrality Commitments - Disruptive innovation opportunity: Develop tools and technologies to help companies track and offset their carbon emissions, supporting their commitment to carbon neutrality.
3. Carbon Footprint Offsetting - Disruptive innovation opportunity: Offer innovative solutions to help companies offset their carbon footprint, such as investing in renewable energy projects or supporting reforestation initiatives.
Industry Implications
1. Delivery Services - Disruptive innovation opportunity: Integrate sustainable practices and carbon-neutral delivery options into the existing delivery service infrastructure.
2. Printing and Promotional Products - Disruptive innovation opportunity: Develop eco-friendly materials and produce climate awareness stickers for businesses to create sustainable and impactful promotional campaigns.
3. Carbon Offset Services - Disruptive innovation opportunity: Offer comprehensive carbon offset services that help companies measure, reduce, and offset their carbon emissions, providing them with a pathway towards sustainability.