Handcrafted ice cream parlor 'After Ice Cream' collaborates with popular food-inspired Instagram account Daily Food Feed for a see-through bag that is absolutely shameless. The transparent piece boldly references contemporary streetwear with nods to the OFF-WHITE label. Besides the snack pack, After Ice Cream and the Daily Food Feed also produce clothing pieces — from hoodies to tees, that are another hint at Virgil Abloh's legacy.
The OFF-DIET see-through bag is photographed as a vessel for indulging in chicken nuggets and fries. The fashion-forward aesthetic and evident humorous intent behind the amateur pieces is sure to delight consumers, especially the Millenial and Gen Z crowd who have proven to feel particularly strong about the OFF-WHITE brand.
Photo Credits: @aftericecream, @dailyfoodfeed
Fashionable Snacky See-Through Bags
After Ice Cream & Daily Food Feed Release a Punny Off-Diet Bag
Trend Themes
1. Transparent Snack Bags - There is an opportunity for brands to create transparent snack bags with fashionable designs to appeal to the Gen Z and Millenial crowd.
2. Food-inspired Clothing - Clothing pieces inspired by popular food items could be a disruptive innovation opportunity for fashion brands.
3. Humorous Fashion - The success of the OFF-DIET bag highlights the potential for humorous and playful fashion designs.
Industry Implications
1. Fashion - Fashion industry has an opportunity to create snack bags and clothing inspired by popular food items with fashionable design elements.
2. Food - Food companies can partner with fashion brands to create innovative packaging designs for their snack products.
3. Social Media - Social media influencers and platforms could collaborate with fashion and food brands to create trendy and fashionable products that resonate with younger generations.