The retro style of the See America Project, which were originally created during the Depression Era, is an aesthetic that is resonating with contemporary society yet again. Max Slavkin, CEO of The Creative Action Network, reiterates, "That style has become kind of hip again in the design world." Initially created to celebrate America's parks and all they have to offer, the iconic See America Project posters are being revived for the modern world.
Now the See America Project is a tribute to both the parks and the artists who created them. Currently comprised of over over 50 drawings, it also highlights other cultural and historic sites in America. More are still being collection by The Creative Action Network.
Revived Iconic Park Posters
The See America Project Brings Back Vintage Iconic Artworks
Trend Themes
1. Retro Revival - The revival of retro aesthetics presents opportunities for businesses to repackage and reintroduce vintage-inspired products and designs to appeal to modern consumers.
2. Heritage Marketing - The See America Project demonstrates the potential for businesses to leverage nostalgia and heritage to create marketing campaigns that resonate with consumers seeking authentic and meaningful brand experiences.
3. Artistic Reinterpretation - The See America Project's revival of iconic artworks showcases the potential for creative reinterpretations of historical artwork to capture the attention of contemporary audiences.
Industry Implications
1. Art and Design - Art and design industries can tap into the demand for retro aesthetics by creating and promoting products, artwork, and experiences that capture the essence of iconic historical styles.
2. Tourism and Travel - The See America Project highlights the potential for the tourism and travel industry to leverage vintage-inspired imagery and marketing to attract visitors and create a sense of nostalgia and anticipation for exploring cultural and historic sites.
3. Consumer Goods - Consumer goods companies can capitalize on the retro trend by developing and marketing products that feature vintage-inspired designs, tapping into consumers' desire for nostalgia and unique aesthetics.