Folklore-Inspired Fragrance Lines

Jorum Studio’s Scottish Odyssey Boasts Five Fragrances

Scottish Odyssey is the name of a chic and modern fragrance line by the luxury label Jorum Studio. Featuring a unique combination of ingredients that amount to alluring scents, the range is framed "as an exploration of the folklore and mystery engrained in our past and present." Jorum Studio translates this inspiration into the everyday.

Each fragrance in the Scottish Odyssey range is playfully framed. Firewater, for example, invites one to "dance around a smoked-out beach bonfire, skin anointed with sticky citrus char." The fragrance is potent with Black Tea, Juniper Berries, Nettle, Ginger, and more. Healing Berry, on the other hand, is a "tannin-sweet concoction," featuring Artemisa, Blackcurrant Absolute, Tayberry, Willowherb, Sloes, Wild Mint, Rose Absolute, Logan Berry, and more. Other Scottish Odyssey fragrances include the Rose Highland, the Pony Boy, and the Gorseland.
Trend Themes
1. Folklore-inspired Fragrances - There is an opportunity for luxury fragrance brands to create unique and intriguing scents by drawing inspiration from folklore and mythology.
2. Playful Framing - There is an opportunity for luxury fragrance brands to engage their customers by incorporating playful and imaginative language in their product descriptions.
3. Uncommon Ingredients - There is an opportunity for luxury fragrance brands to stand out by using uncommon and unexpected ingredients in their fragrance formulas.
Industry Implications
1. Luxury Fragrance - Luxury fragrance brands have the opportunity to create rich and complex scents that draw inspiration from folklore and mythology, using playful language and unexpected ingredients to differentiate themselves from competitors.
2. Beauty and Personal Care - The beauty and personal care industry can incorporate more creativity into their fragrance offerings by drawing inspiration from folklore and mythology, using playful language, and experimenting with uncommon ingredients.
3. Arts and Culture - The arts and culture industry can partner with luxury fragrance brands to create scents inspired by the rich history and mythology of different cultures, adding another sensory dimension to their exhibits and events.

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