In response to the cold winter weather, Scotties and House & Home, two household Canadian brands, have joined forces to launch a designer tissue box series. The Scotties House & Home Designer Series pairs eight elevated Scotties patterns with contemporary decorating trends, allowing consumers to decorate their home with Scotties. These designs include 'Moody Mauve,' 'Pin Stripe,' 'Cross Stitch,' and 'Graphic Modern' -- to name a few.
"Our designs reflect the palette and patterns that we feel look fresh and on trend for the way we decorate today," says Lynda Reeves, House & Home’s founder and chief designer. "Each of our designs are sophisticated enough to allow these boxes to leave the bathroom and live-in different rooms throughout our homes."
The Scotties House & Home Designer Series feature Scotties Original Tissues in single boxes as well as multi-packs of 6, 9, 12, or 18 boxes.
Designer Tissue Box Capsules
Scotties and House & Home Partner to Launch Designer Series
Trend Themes
1. Design-driven Packaging - Opportunity for brands to partner with designers and elevate everyday products through visually appealing packaging.
2. Household Brand Collaborations - Opportunity for household brands to collaborate and offer customers unique and stylish product options.
3. Multi-product Series - Opportunity to increase product offerings and appeal to consumers with multi-product series of everyday items.
Industry Implications
1. Consumer Packaged Goods (CPG) - Opportunity for CPG brands to collaborate with designers and elevate products through unique and visually appealing packaging.
2. Home Decor - Opportunity for home decor brands to collaborate with household brands and offer customers unique home decor product options.
3. Retail - Opportunity for retailers to expand product offerings with multi-product series of everyday household items that appeal to a wide range of consumers.