The Scotch Crystal Tape campaign shows that the stationery staple has been made so transparent, it can flawlessly fix even the most precious possessions as if nothing happened to them at all. This includes irreplaceable vintage family photographs. Going straight for the heart, the ad campaign makes a strong case for why this product should always be on hand.
Conceived and executed by Pro Publicidad, an ad agency based in Santiago, Chile, the Scotch Crystal Tape campaign art directed and illustrated by Rulo Menjibar with creative direction by Gastón Morales. Shot by photographer Rodrigo Vega, the print ads are very simple. They mainly let the images speak for themselves. The tape, which is made to look like a strip of each photo, is a clever touch.
Picture-Repairing Adhesive Ads
The Scotch Crystal Tape Campaign Promotes Its 100% Transparency
Trend Themes
1. Transparent Adhesive Technology - Developing adhesive products with high transparency to seamlessly repair and fix damaged items.
2. Emotional Advertising - Utilizing storytelling and sentimental appeal to create impactful ad campaigns.
3. Innovative Print Advertising - Exploring creative approaches to print ads that capture attention and convey a message effectively.
Industry Implications
1. Stationery - Creating transparent adhesive products with improved functionality for repairing stationery items.
2. Photography - Incorporating transparent adhesive technology into photography equipment to simplify the process of repairing damaged photographs.
3. Advertising and Marketing - Adopting emotional storytelling techniques in advertising campaigns to resonate with target audiences and promote products effectively.