Schweppes Straightcut is set for a May UK launch.
Called a soft drink for adults, its a sparkling soft drink that comes in lemon, slimline lemon, grapefruit and mandarin and pomegranate and blueberry.
Implications - The drink comes in bright and colorful packaging that makes it seem more kid friendly than it really is -- you definitely have to give Schweppes credit for putting together a truly attractive design for their product. It will be interesting to see if alcoholic fruit drinks like this can be successfully marketed to adults on a wide scale. Needless to say this is one kind of fruit punch that need not be spiked in order to get people tipsy.
Schweppes Straightcut
Soft Drinks For Adults
Trend Themes
1. Sparkling Soft Drinks - Opportunity for developing more adult-oriented sparkling soft drinks with attractive packaging designs.
2. Alcoholic Fruit Drinks - Potential for expanding the market of alcoholic fruit drinks that can be successfully marketed to adults on a wide scale.
3. Colorful Packaging - Opportunity to create visually appealing packaging designs for adult-oriented beverages.
Industry Implications
1. Beverage - The beverage industry can explore the development of more adult-oriented sparkling soft drinks and alcoholic fruit drinks.
2. Packaging - The packaging industry has the potential to cater to the demand for visually appealing packaging designs for adult-oriented beverages.
3. Marketing - Marketers can seize the opportunity to successfully promote and market alcoholic fruit drinks to a wider adult audience.