Lounge-Around Campaigns

The Scarlett Johansson Mango Summer 2010 Ads

Looking at the Scarlett Johansson Mango Summer 2010 campaign, there's no question why they keep going back to this stunning starlet. Of course, it doesn't hurt that she's part of what will probably be the biggest box office hit this summer ('Iron Man 2').

Showcasing a selection of glamorously relaxed garments, the Scarlett Johansson Mango Summer 2010 also further reveals the svelte figure of Johansson herself. As Fab Sugar so perfectly puts it, however, these ads have me thinking of "lazy, hot days." The clothes themselves make me hope fervently for a simmering summer. What about you?
Trend Themes
1. Relaxed Fashion - The Scarlett Johansson Mango Summer 2010 ads showcase a selection of glamorously relaxed garments, revealing the disruptive innovation opportunity for fashion brands to focus on comfort and style.
2. Celebrity Brand Ambassadorship - The Scarlett Johansson Mango Summer 2010 campaign is a great example of a successful celebrity brand ambassadorship and the disruptive innovation opportunities for brands to partner with celebrities to promote their products.
3. Summer-themed Advertising Campaigns - The Scarlett Johansson Mango Summer 2010 ads have a summer theme, revealing the disruptive innovation opportunity for brands to create seasonal campaigns that resonate with their audience.
Industry Implications
1. Fashion - The Scarlett Johansson Mango Summer 2010 ads showcase fashion products and reveal opportunities for the fashion industry to innovate and focus on comfort, style, and celebrity brand ambassadorship.
2. Celebrity Advertising - The Scarlett Johansson Mango Summer 2010 campaign is an example of successful celebrity advertising and highlights the disruptive innovation opportunity for brands to partner with celebrities to promote their products.
3. Advertising - The Scarlett Johansson Mango Summer 2010 ads have a summer-themed campaign and showcase the disruptive innovation opportunity for advertising brands to create seasonal campaigns that resonate with their audience.

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