Songs to Fight Poverty

Scarlett Johansson & Fergie Sing “In My Name”

Hollywood star Scarlett Johansson joins Fergie and other musicians in a global call to action against poverty by singing "In My Name" with Will.i.am, John Legend and others around the world.

After participating in the pro-recycling "Answer The Call" campaign, Scarlett Johansson lends her support to "In My Name" which is written by The Black Eyed Peas frontman will.i.am to remind world leaders of the promise they made in 2000.

"Politicians promised in 2000 to halve poverty in 15 years," explains will.i.am. "They made this pledge in my name, now they must act to achieve it."

In addition to Scarlett Johansson, Will.i.am is supported by John Legend, Annie Lennox, Queen Rania of Jordan, Mel B, and many more.
Trend Themes
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Industry Implications
1. Entertainment - Potential for entertainment industry businesses to integrate social activism into their projects and leverage celebrity voices for social impact.
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