Life’s too short for the wrong job. That is the message of this brilliant ambient campaign by Jobsintown.de, a German job search portal.
The campaign uses barber capes that transform the person getting his or her hair cut into someone with a boring or not-so-appealing job. The illustrations on the capes include a bloody butcher with a big knife, a praying nun, and a toilet flushing plumber.
What I like most about this guerrilla campaign is the interaction. I imagine the impact is quite strong for those looking at themselves in the mirror in the cape.
No wonder the campaign, by Scholz & Friends, won Gold at the ADCE Awards 2008.
Career Scarevertising
Jobsintown.de Barber's Cape
Trend Themes
1. Ambient Campaigns - Create interactive and impactful advertisements that engage with the audience on a personal level.
2. Creative Job Advertising - Use unique and unconventional methods to capture the attention of potential job seekers and deliver a strong message.
3. Visual Storytelling - Employ powerful visual imagery to convey a message and evoke strong emotions in viewers.
Industry Implications
1. Advertising and Marketing - Explore innovative ways to reach and engage with target audiences through unconventional advertising strategies.
2. Human Resources - Find alternative approaches to job recruitment and advertising to attract top talent and stand out in a competitive market.
3. Graphic Design - Leverage visual storytelling techniques to create unique and impactful designs that communicate messages effectively.