Digit is a savings app where users are able to take small amounts of money from one account and automatically transfer funds into another account. However, now the savings app can be used to help pay off a person's student loans. In order to do this, users need to link a student loan account with their Digit account. After that, users can set a goal to pay off their loans and Digit will transfer funds accordingly.
The company previously added support for paying off credit card debt, and the venture into student loans is a next logical step.
Digit states that the majority of people who graduate college do so with student debt. Digit also states that $50,000 is the average sum owed by an American household.
Student Loan Payment Apps
The Digit Savings App Helps Users Automatically Pay Student Loans
Trend Themes
1. Automated Loan Payments - Disruptive innovation opportunity: Develop a platform that integrates various loan accounts and automatically makes payments based on user-defined parameters.
2. Personal Finance Apps - Disruptive innovation opportunity: Create a comprehensive app that not only helps users save and invest, but also assists in managing and paying off various types of debt, including student loans.
3. Debt Payoff Technology - Disruptive innovation opportunity: Build a technology solution that utilizes AI and machine learning algorithms to optimize debt payoff strategies, offering personalized recommendations to users.
Industry Implications
1. Fintech - Disruptive innovation opportunity: Develop innovative fintech solutions that revolutionize the way people manage and pay off their loans, providing convenience and personalized financial strategies.
2. Education - Disruptive innovation opportunity: Create educational platforms and tools that empower students to make informed decisions about loans, debt management, and repayment plans.
3. Personal Finance - Disruptive innovation opportunity: Design holistic personal finance platforms that offer integrated features, including loan management and automated payment systems, to help individuals achieve financial wellness.