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The Angular Sandra Backlund AW10 Line

For those of you familiar with this designer, the Sandra Backlund A/W 10 collection is sure to take you by surprise. Known for her love of knitwear, there is not a piece of yarn nor needle in sight. Instead, the Sandra Backlund A/W 10 collection actually uses fabric (gasp!).

Spreading her wings and exploring new territories, Backlund seems to have been hiding an incredible store of designs in her pretty little head. From strong structures to frilly frocks, check out the gallery above to see these creations.
Trend Themes
1. Fabric Revival - The use of fabric instead of knitwear in Sandra Backlund's A/W 10 collection presents an opportunity for designers to revive and experiment with new fabric-based designs.
2. Structure Play - The incorporation of strong structures in Sandra Backlund's A/W 10 collection highlights the potential for disruptive innovation in the fashion industry by exploring unconventional and architectural designs.
3. Frilly Renaissance - The introduction of frilly frocks in Sandra Backlund's A/W 10 collection signifies the resurgence of frilly aesthetics in fashion, opening up opportunities for designers and retailers to cater to consumers seeking feminine and nostalgic styles.
Industry Implications
1. Fashion Design - The Sandra Backlund A/W 10 collection offers a disruptive innovation opportunity for fashion designers to explore and experiment with fabric-based designs as an alternative to traditional knitwear.
2. Textile Manufacturing - The shift from knitwear to fabric in Sandra Backlund's A/W 10 collection presents a potential market disruption for textile manufacturers, as they can adapt their production processes to cater to the demand for alternative fabrics.
3. Retail Fashion - The introduction of new designs and aesthetics in Sandra Backlund's A/W 10 collection presents an opportunity for retailers to tap into the demand for unique and unconventional fashion pieces desired by consumers.

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