Groundhog Day is a beloved American tradition that takes place every year on February 2nd. According to the legend, if Punxsutawney Phil, the famous groundhog, sees his shadow, there will be six more weeks of winter. But if he doesn’t see his shadow, it signals the start of spring.
This year, Samuel Adams, the Boston-based craft brewery, is taking the stakes of Groundhog Day to a whole new level by declaring itself the official beer of the holiday. The company is offering a unique promotion for drinkers 21 and older. If Punxsutawney Phil doesn't see his shadow, Samuel Adams will cover the cost of a Cold Snap for 5,000 lucky drinkers.
To enter the sweepstakes, drinkers can head to ColdSnapDay.com and complete the form. The company will be giving away $50,000 worth of Cold Snap in the form of $10 e-gift cards to 5,000 lucky winners. This means that if Phil predicts an early spring, 5,000 people will be able to enjoy a cold, refreshing Samuel Adams Cold Snap at no cost.
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Trend Themes
1. Groundhog-themed Marketing - Breweries can capitalize on Groundhog Day by using groundhog-themed marketing campaigns to promote their products.
2. Holiday Sponsorship - Companies can sponsor holidays and position themselves as the official product/service of that holiday.
3. Promotional Sweepstakes - Sweepstakes and giveaways can be used as a way to promote products and engage customers.
Industry Implications
1. Brewing - Craft breweries can create groundhog-themed beer campaigns to promote their products.
2. Marketing and Advertising - Marketing and advertising agencies can create groundhog-themed campaigns for companies looking to promote their products during holidays.
3. E-commerce - E-commerce platforms can partner with companies offering promotional sweepstakes to increase traffic and sales on their website.