In this age of tech savvy women and the rise in female fashion bloggers, there is a need for fashionable hard drives. Women need chic devices that will hold all their information, yet look right at place next to a Dior make-up compact, lipstick, and an Armani mobile phone.
Designer Joongoo Lee provides a sexy solution with Samsung COSTUME, a 2.5" Portable Hard disk for professional women that won the silver prize at the 2007 Samsung Electronics Industry-academic design competition.
Costume lives up to its name and dresses the usually ugly and boring hard drive in a slick and aerodynamic costume that has more than a striking resemblance to an expensive make-up compact.
Hard Drives for Fashionistas
The Samsung Costume
Trend Themes
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Fashionable Tech Accessories — The trend of creating chic devices that can be a fashion statement as well as functional opens up opportunities for fashion and tech industries alike.
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Design Competitions for Innovative Tech — The trend of design competitions for creating innovative tech products like the Samsung Costume present opportunities for the tech design industry.
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Disguised Tech Products — The trend of designing tech products to look like common personal accessories presents opportunities for the tech and fashion industries to collaborate and co-create.
Industry Implications
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Fashion — Fashion industry can tap into the trend of creating tech accessories as a fashion statement to target a new audience and expand the consumer base.
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Tech Design — Tech design industry can leverage the trend of design competitions to create innovative products that can appeal to fashion-forward consumers.
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Consumer Electronics — Consumer electronics industry can explore the trend of hidden tech products that can be disguised as personal accessories to provide a new experience to consumers.