Made to make any jet-setter's heart race, Samsonite's new X'Lite Black Label range is built to inspire envy and withstand airline incompetence. The composite exoskeleton, made from an innovative synthetic material called Curv, can put up with even the most brutal treatment and still come out looking great--that's class.
X'Lite • Black Label Premium Collection
Black Label is Samsonite's premium line for the travel connoisseur. This exclusive Samsonite line typifies affluence, with refined style and craftsmanship that define individuality.
X'Lite • Luxury with an Edge
Introducing the lightest and strongest Samsonite hardside case ever, the new X'Lite collection, introduced under Samsonite's premium Black Label line, will make the heart of any jet-setter race. X'Lite is the lightest and strongest Samsonite case ever, utilizing the exclusive CURV® composite to create luxury, with an edge. The unique, aerodynamic and sleek design of X'Lite exudes style. Attention to every detail is evident, in the luxurious interiors as well as the special serial ID, making each piece unique.
X'Lite's advantage is in the combination of fashionforward design with state-of-the-art technology that enables it to deliver high-impact strength, performance, and abrasion resistance that is lightweight and environmentally friendly.
The Challenge
MAXIMALdesign won an international design pitch for the development of this prestigious Samsonite Black Label collection. The X'Lite range comes in a full array of pieces including regular Spinner® cases, Upright® cases in hardside and softside/hybrid, garment bags, duffles, backpacks, messenger bags and more.
The challenge was to design a luxury line for the discerning traveller matching the new brand strategy that focuses on innovation and aesthetic design and style. A collection with a very disctinctive character that engages the traveller emotionally with his travel item.
“MAXIMALdesign presented the most innovative collection with outstanding design. The preliminary designs (1, 2, 3, 4) were user-friendly, innovative in use of materials and adapted to our production facilitiesâ€, says Belen Ordas, Vice-President Marketing Europe.
X'Lite Specifications
• Lightweight, innovative materials (CURV®, chrome plated hardware, high resistant nylon)
• Interior modular packing system available separataly as an accessory
• Proprietary texture
• Innovative, slide latch locking system: peace of mind also comes standard with X'Lite's special Travel Sentry locking system*, providing access only by the Transportation Security Administration.
• Hybrid products: Curv® back-shell with softside front
• Edgy styling with specific proportions
*TSA: Utilizing a special code available to TSA authorized security screeners, TSA can identify, inspect and re-lock cases for peace of mind. Each Travel Sentry lock has a special identification mark and code alerting the TSA that they can open this lock without destroying it. Every TSA screening location is able to use these codes to open the lock and then re-lock it after inspection.
Other Collections for Samsonite developed by MAXIMALdesign
• Ziplite D-Max
• S+ Street Collection
• X+ Outdoor Collection
• X'Lite, Black Label Premium Collection
Samsonite Black Label X'Lite Luggage
Samsonite Black Label X'Lite Luggage
Trend Themes
1. Luxury Travel Luggage - There is an opportunity for disruptive innovation in the luxury travel luggage industry by incorporating lightweight and sustainable materials to provide travelers with high-impact strength and performance.
2. Fashion-forward Luggage Design - With the rise of social media and influencers, brands can create a disruptive innovation opportunity by incorporating aesthetically pleasing and distinctive designs that emotionally engage with the traveler.
3. Modular Packing Systems for Luggage - An opportunity for disruptive innovation exists in creating modular packing systems that personalize and optimize the organization of items within luggage, making packing and unpacking an easy and customizable experience.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can benefit from incorporating innovative and sustainable materials to enhance the travel experiences for tourists.
2. Fashion and Apparel - The fashion and apparel industry can collaborate with luggage brands to create visually appealing and personalized luggage designs for the fashion-conscious traveler.
3. Material Science - The material science industry can collaborate with luggage brands to create lightweight and sustainable materials with high-impact strength and performance for luggage and other travel accessories.