The latest Salvatore Ferragamo Spring/Summer 2015 advertisements feature a relaxed, lounging out Daria Werbowy. The renowned model was pictured sprawled out among taupe couches and green-hued pools, all of which was captured by photographers Mert Atlas and Marcus Piggott.
Creative director Massimiliano Giornetti assembled this markedly calm production. Displayed by way of Werbowy's casual poses are cream purses, chunky ribbed heels and thick sandals, each one sticking to classic Ferragamo elements.
Art direction for this Spring/Summer 2015 campaign was provided by Baron & Baron. The firm made the images appear high end and creative as the backdrop includes angular patterns and shapes, contributing to the precision that characterizes this chic line of accessories and apparel.
Luxurious Lounging Campaigns
The Latest Salvatore Ferragamo Advertisements Feature Relaxed Images
Trend Themes
1. Relaxed Luxury - There is an opportunity for luxury brands to incorporate more laid-back and casual elements in their advertising campaigns, while still maintaining their high-end image.
2. Minimalist Marketing - A trend in advertising that focuses on simplicity and subtle details can differentiate brands and create a sense of sophistication.
3. Artistic Minimalism - Tying in fundamental elements of art and design into advertising can create striking visual campaigns that catch consumer attention while promoting distinctive aspects of the product.
Industry Implications
1. Luxury Fashion - The fashion industry can incorporate the trend of relaxed luxury into their campaigns by featuring more casual and laid-back images while still promoting their high-end designs.
2. Advertising and Marketing - Incorporating minimalist elements into advertising campaigns can create a sense of sophistication and uniqueness, allowing brands to stand out in a cluttered market.
3. Art and Design - Incorporating fundamental elements of art and design into advertising can create innovative, visually striking campaigns that promote the unique elements of products.