Health-focused beverage brand Blume has introduced a new flavor to its range of products—the Salted Caramel Blend. Described as "everything your sweet and sultry dreams are made of," this mix introduces a nutricious kick and a delicious flavor.
The Salted Caramel Blend features ingredients such as Maca, Dates, Schisandra Berry, and Pink Himalayan Salt, all of which are included because of their benefits. Blume focused on creating a performance-enhancing product that focuses on supporting libido, balancing hormones, and enhancing one's mood. Maca, for instance, is a Peruvian root vegetable that helps lighten the mood while Pink Himalayan Salt is a good source of electrolytes. Dates, on the other hand, are Mama Earth's plant-based sweetener and the Schisandra Berry is rich in adaptogens which help regulate one's hormones and the nervous system.
Superfood-Infused Latte Blends
Blume Introduces the Salted Caramel Blend to Its Range of Offerings
Trend Themes
1. Superfood Lattes - Blume's Salted Caramel Blend is a part of the trend towards superfood-infused lattes.
2. Functional Beverages - Blume's focus on creating a performance-enhancing product is a reflection of the trend towards functional beverages.
3. Adaptogenic Drinks - Blume's use of Schisandra Berry is a reflection of the trend towards adaptogenic drinks.
Industry Implications
1. Beverage Industry - The beverage industry can reference the trend towards functional beverages to showcase innovative products with specific health benefits.
2. Coffee and Tea Industry - The coffee and tea industry can incorporate superfood ingredients and adaptogens into their products to create new blends that attract adventurous consumers.
3. Health and Wellness Industry - The health and wellness industry can focus on the trend towards adaptogenic drinks to create products that reduce stress and support overall wellbeing.