The Sachs Clutches campaign revolves around the idea that no one really knows what lies beneath the ground. With the tag line, "Never trust the road," it encourages drivers to take every precaution when driving both short or long distances. From gas station garbage to hefty hotel discards, whatever lies on or beneath the road can compromise safety. That is, unless someone has the right clutches and shock absorbers to combat it.
Conceived and executed by M&C Saatchi F&Q, an ad agency based in Brazil, the Sachs Clutches campaign was art directed by Bruno Cirello with creative direction by Vigílio Neves. It was illustrated by Manipula, retouched by Fernando Vido and copy written by André Baldez.
Garbage-Filled Ground Ads
The Sachs Clutches Campaign Urges People to "Never Trust the Road"
Trend Themes
1. Road Safety Awareness - There is an opportunity to create awareness campaigns to promote safer driving practices and encourage drivers to take necessary precautions.
2. Innovative Automotive Products - There is a need for clutches, shock absorbers and other related products that can combat the hazards of the road, providing a unique opportunity for companies to innovate in this space.
3. Guerrilla Advertising - This campaign showcases the potential of disruptive, unconventional advertising strategies that utilize unexpected spaces like the road to reach and engage consumers.
Industry Implications
1. Automotive - The automotive industry can capitalize on the need for innovative products that can address road hazards and promote safer driving practices.
2. Advertising - The advertising industry can utilize guerrilla advertising strategies to create effective campaigns that engage consumers in unique and unexpected ways.
3. Waste Management - The waste management industry can explore ways to minimize garbage and other hazardous materials on roadsides to promote road safety and protect the environment.