Royal Salute and Boundless are partnering to launch a special edition Lunar New Year bottle of the Scotch Whisky ‘21YO Signature Blend.’ The new bottle design celebrates the holiday and the Year of the Rabbit, detailing " a majestic journey from the home of Royal Salute at the Tower of London, to the celebratory occasion in the East, as meandering lanterns are sent into the sky, lighting up the world." The bottle and its packaging are dipped in a stunning red hue, with Lunar New Year motifs decorating the exterior of the box. The Royal Salute logo sits at the front of the bottle.
"This striking pack perfectly blends the vibrant and celebratory symbols of this convivial occasion with the enchantment and wonder of Royal Salute. The bold depiction of elements bursting out from behind Royal Salute’s iconic double diamond creates a jubilant festive atmosphere. Brimming with prosperity and opulence, this luxuriously modern tribute honours a historic celebration, and is the ultimate gift for the occasion," said Hamish Shand, founder and creative director at Boundless.
Holiday-Themed Scotch Whiskeys
Royal Salute x Boundless Debut a Special Bottle for Lunar New Year
Trend Themes
1. Holiday-themed Spirits - Brands are creating special editions of their spirits to celebrate holidays and events, providing an opportunity for consumers to purchase unique and collectible products.
2. Cultural Collaborations - Partnerships between brands and artists/designers from different cultural backgrounds to create specialized packaging for products, resulting in unique and eye-catching designs.
3. Luxe Packaging - Companies are investing in premium packaging for their products to add a sense of luxury and exclusivity, catering to consumers who are willing to pay a premium for a high-end experience.
Industry Implications
1. Alcohol - Brands in the alcohol industry can collaborate with artists and designers to create specialized packaging for their products, tapping into a wider audience and increasing sales.
2. Luxury Goods - Luxury goods companies can invest in premium packaging to add value and exclusivity to their products, allowing them to differentiate from competitors and attract high-end consumers.
3. Specialty Gifts - The trend for holiday-themed spirits can provide an opportunity for the specialty gifts industry to offer unique and collectible products to their customers, appealing to those who are looking for something special and memorable.