In line with the prediction that rose is the new black for this season, this romantic editorial from GQ Russia's spring edition is abundant with them.
This is somewhat surprising for a menswear spread, yet the sophisticated styling showcases how beautifully rose hues can compliment grays and other pale colors while maintaining a masculine edge.
The featured model in this rosy editorial is Eddie Klint and the shoot was photographed by Yu-Tsai.
Implications - As North Americans progress towards more egalitarian gender roles, the fashion industry is consciously reflecting this social change through androgynous pictorials. Corporations wishing to convey themselves as progressive and forward-thinking may consider advertising campaigns that also utilize androgynous models in order to further blur the lines between the roles of men and women.
Romantic Rose Editorials
GQ Russia's Menswear Amid Blooms for Spring 2009
Trend Themes
1. Androgynous Pictorials - Corporations can embrace progressive and forward-thinking ideologies by featuring androgynous models in their advertising campaigns to blur gender roles.
2. Rose Hues in Menswear - The fashion industry can explore the integration of rose hues into menswear collections, creating a unique and romantic aesthetic.
3. Egalitarian Gender Roles - As society moves towards more egalitarian gender roles, businesses can adapt their messaging to reflect this shift and appeal to a wider audience.
Industry Implications
1. Fashion - The fashion industry can embrace androgyny and incorporate rose hues into their menswear collections to stay on-trend.
2. Advertising - Advertising agencies can create campaigns that challenge traditional gender roles and feature diverse and inclusive representations of masculinity and femininity.
3. Social Change - Businesses can align their messaging and branding with the evolving concept of gender equality to contribute to social progress.