In honor of International Day of Rock 'N' Roll -- a date that pays homage to the historic Live Aid mega-event that took place on July 13th, 1985 to raise funds to support the Ethiopian famine -- Budweiser has launched a rock music-themed pop-up event to show everyone that #RockIsAlive.
Budweiser's event features legendary rock star Andreas Kisser, from Brazilian metal band Sepultura, in a rock concert. The explosive rock opera takes place in a church-like setting and as the video progresses, new rock bands are eventually revealed. In addition to the #RockIsAlive campaign, Budweiser is also launching a recording studio in Brazil named B-Side to record new rock 'n' roll bands and prove once again, that rock music is still alive and well.
Rock Music-Themed Pop Ups
Budweiser Invites New Rock Bands to Show that #RockIsAlive
Trend Themes
1. Rock Music-themed Pop Ups - Opportunity for brands to create immersive and interactive pop-up experiences centered around rock music.
2. Supporting Emerging Rock Bands - Opportunity to invest in new rock bands and provide platforms for their music to reach a wider audience.
3. Reviving Rock Music Culture - Opportunity to rekindle interest and passion for rock music through creative events and initiatives.
Industry Implications
1. Beverage and Alcohol - The beverage industry can leverage rock-themed events and campaigns to attract a younger and edgier audience.
2. Music and Entertainment - The music industry can support emerging rock bands and create new opportunities for rock music to thrive.
3. Hospitality and Tourism - Hotels, restaurants, and tourist destinations can partner with rock-themed pop-ups to offer unique experiences for travelers and music enthusiasts.