RISE Dispensaries has partnered with design firms Turner Duckworth and Brand Bureau to revitalize its brand identity and retail experience across 14 markets. This strategic move comes at a time when cannabis consumption is surpassing tobacco use and as the legalization of cannabis progresses in the U.S. The new brand identity positions RISE Dispensaries as a prominent player in the cannabis retail sector and embodies the brand's mission to democratize cannabis access.
Notable elements of RISE Dispensaries' new aesthetic include a bird-centric design representing the upward trajectory of the cannabis industry. This imagery is accompanied by a vibrant color palette inspired by the cannabis plant. This visual identity is extended into the retail environment with a design approach that focuses on creating memorable customer experiences.
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Trend Themes
1. Revitalized Cannabis Brand Identities - The partnership between RISE Dispensaries, Turner Duckworth, and Brand Bureau aims to refresh the brand’s identity and retail experience across 14 markets, positioning it as a leader in the cannabis retail sector.
2. Surging Cannabis Consumption - As cannabis consumption exceeds tobacco use and cannabis legalization progresses in the U.S., there is a growing demand for innovative solutions and products in the cannabis industry.
3. Democratizing Cannabis Access - RISE Dispensaries' new brand identity reflects its mission to democratize cannabis access, highlighting the need for inclusive and accessible offerings in the cannabis market.
Industry Implications
1. Design and Branding - The partnership between RISE Dispensaries, Turner Duckworth, and Brand Bureau presents an opportunity for design firms to collaborate with cannabis companies and create impactful brand identities and retail experiences.
2. Cannabis Retail - As RISE Dispensaries revitalizes its brand identity and retail experience, the cannabis retail sector can explore disruptive innovations to enhance customer experiences and differentiate their offerings.
3. Cannabis Products - With growing cannabis consumption and the need for accessible offerings, there is an opportunity for cannabis product manufacturers to develop innovative and inclusive products for a wider consumer base.