The drummer of the Mexican rock pop emo band, Panda, has combined two trends - bling bling neckware and iPhone-mania. Jorge Vázquez (Kross) proudly wore his cell phone around his neck this week at the MTV Latin Awards. Although custom chains (most hip hop artists) and giant timepiece necklace charms (Flavor Flav) are nothing new, Kross is staying true to his alternative lifestyle. Let's call it Ring Bling.
Implications - Customized products are growing enormously popular with consumers who are increasingly tired of having the same products as everyone else. Companies who offer customized products like these ring bling necklaces will continue to gain a consumer audience who would agree that spending money to receive one-of-a-kind products is definitely worth it.
Ring Bling
iPhone Necklace
Trend Themes
1. Customized Products - Companies who offer customized products like ring bling necklaces will continue to gain a consumer audience who values one-of-a-kind products.
2. Unique Fashion Accessories - The popularity of unique fashion accessories like the iPhone necklace worn by Jorge Vázquez presents opportunities for innovative designers to create new and unconventional jewelry items.
3. Alternative Lifestyle Fashion - Alternative lifestyle fashion, as demonstrated by Jorge Vázquez's iPhone necklace, offers opportunities for brands to cater to the preferences of consumers who embrace alternative subcultures.
Industry Implications
1. Customization Industry - The rise in demand for customized products, such as ring bling necklaces, creates opportunities for companies in the customization industry to innovate and offer unique personalization options.
2. Fashion Jewelry Industry - The growing interest in unique fashion accessories like the iPhone necklace worn by Jorge Vázquez presents disruptive innovation opportunities for the fashion jewelry industry to create unconventional and eye-catching designs.
3. Alternative Fashion Industry - The market for alternative lifestyle fashion, exemplified by Jorge Vázquez's iPhone necklace, provides an avenue for brands within the alternative fashion industry to develop and promote their distinct style offerings.