McCann Melbourne has created a radio commercial for RID insect repellent, Australia’s most popular, using the Vuvuzela as a sound effect.
The Vuvuzela may be considered by many to be the most annoying part of the 2010 World Cup, but the annoying sound helps to drive home the RID company’s message. After all, why shouldn’t the sound of one pest help to sell products that get rid of another? Listen to the RID insect repellent ad here.
Pesty Vuvuzelas
World Cup Noisemakers Perfect Sound Effect for Rid Insect Repellent Ad
Trend Themes
1. Pesty Vuvuzelas - Opportunity to use annoying sound effects to grab attention and enhance advertising messages.
2. World Cup Noisemakers - Utilizing popular cultural references like the World Cup to create relatable and engaging advertising campaigns.
3. Rid Insect Repellent - Exploring unique and unconventional ways to promote and market insect repellent products.
Industry Implications
1. Advertising - Using disruptive sound effects and cultural references within ad campaigns to captivate audiences in a fresh and memorable way.
2. Consumer Goods - Employing innovative marketing strategies to promote insect repellent products and stand out in a competitive market.
3. Entertainment - Adopting unique sound effects and cultural icons from major events to enhance promotional materials and create immersive experiences for consumers.