Rick Genest, also known as Rico, is the center of attention in the Vogue Hommes Japan Spring/Summer 2011 editorial entitled Hard To Be Passive. Rick Genest is a 24-year-old Canadian model who is often known as Zombie Boy or Skeleton Boy for his full-body skeleton tattoo. You can spot Rick Genest in Lady Gaga's music video for Born This Way.
The Rick Genest Vogue Hommes Japan Spring/Summer 2011 editorial was photographed by Mariano Vivanco and was styled by Nicola Formichetti featuring pieces from the new Thierry Mugler collection. The photoshoot often features Rick Genest shirtless, showing off his ultimate collection of tattoos. The tattoos are so intricate and detailed -- it must have taken forever to get them all.
Skeletal Tattooed Editorials
Rick Genest Poses for Vogue Hommes Japan Spring/Summer 2011
Trend Themes
1. Skeletal Tattooed Editorials - Disruptive innovation opportunity: Creating unique and visually striking editorials featuring models with intricate tattoo designs, attracting new audiences.
2. Full-body Tattoo Trend - Disruptive innovation opportunity: Offering new tattoo styles and techniques to cater to the growing demand for full-body tattoos, creating a niche market.
3. Fashion-music Crossovers - Disruptive innovation opportunity: Collaborating with musicians and artists to create fashion editorials that blend music, fashion, and visual storytelling, offering a unique and immersive experience.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Developing innovative techniques and concepts for fashion photography, pushing the boundaries of traditional aesthetics.
2. Tattoo Studios - Disruptive innovation opportunity: Offering specialized services for full-body tattoo designs and collaborations with fashion brands, expanding the reach of the tattoo industry.
3. Music Videos - Disruptive innovation opportunity: Exploring new visual styles and concepts in music videos, incorporating fashion collaborations and visually captivating storytelling.